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A change of target audience?

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Angel2D4

Angel2D4

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Dilbert2001 said:
cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?


That is exactly why a full on cash shop will make its' way into this old game. Companies want to make money.. their "target audience" is those who are willing to give them money. Jagex is no different than any other company.

Without money they can't continue to offer the game. Idk why anybody is still opposed to additional mtx (I say "additional" because bonds are already mtx in old school).

Any company is going to "target" those who are willing to spend money. Jagex held out longer than most before they changed their "target". They should at least be offered credit for that much.
"Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity" -Martin Luther King Jr.

06-Aug-2019 18:35:25

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

Posts: 10,399Opal Posts by user Forum Profile RuneMetrics Profile
Angel2D4 said:
Dilbert2001 said:
cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?


That is exactly why a full on cash shop will make its' way into this old game. Companies want to make money.. their "target audience" is those who are willing to give them money. Jagex is no different than any other company.

Without money they can't continue to offer the game. Idk why anybody is still opposed to additional mtx (I say "additional" because bonds are already mtx in old school).

Any company is going to "target" those who are willing to spend money. Jagex held out longer than most before they changed their "target". They should at least be offered credit for that much.


Even if you go to McDonald's, they ask if you want to supersize most of the time. And if you just order a Big Mac, they will most certainly ask you "anything to drink?" and "fries".

Companies always want consumers to pay more. McDonald's always target the richer audience who supersize, or at least buy drinks and fries but not the poorer ones who only buy a Big Mac. ;)

06-Aug-2019 20:03:26 - Last edited on 06-Aug-2019 20:04:10 by Dilbert2001

Miu

Miu

Posts: 15,957Opal Posts by user Forum Profile RuneMetrics Profile
Dilbert2001 said:
Angel2D4 said:
Dilbert2001 said:
cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?


That is exactly why a full on cash shop will make its' way into this old game. Companies want to make money.. their "target audience" is those who are willing to give them money. Jagex is no different than any other company.

Without money they can't continue to offer the game. Idk why anybody is still opposed to additional mtx (I say "additional" because bonds are already mtx in old school).

Any company is going to "target" those who are willing to spend money. Jagex held out longer than most before they changed their "target". They should at least be offered credit for that much.


Even if you go to McDonald's, they ask to want to supersize most of the time. And if you just order a Big Mac, they will most certainly ask you "anything to drink?" and "fries".

Companies always want consumers to pay more. McDonald's always target the richer audience who supersize, or at least buy drinks and fries but not the poorer ones who only buy a Big Mac. ;)


Mcdonald's stopped offering supersizes by 2005. If you're going to use nonsensical red-herring arguments, you can at least base them on facts. Unless the last time you went outside was 2004, in which case your argument would make sense.
Don't forget – RuneScape members get TWO free spins a day instead of the usual one!

06-Aug-2019 20:07:25

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

Posts: 10,399Opal Posts by user Forum Profile RuneMetrics Profile
Miu said:
Dilbert2001 said:
Angel2D4 said:
Dilbert2001 said:
cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?


That is exactly why a full on cash shop will make its' way into this old game. Companies want to make money.. their "target audience" is those who are willing to give them money. Jagex is no different than any other company.

Without money they can't continue to offer the game. Idk why anybody is still opposed to additional mtx (I say "additional" because bonds are already mtx in old school).

Any company is going to "target" those who are willing to spend money. Jagex held out longer than most before they changed their "target". They should at least be offered credit for that much.


Even if you go to McDonald's, they ask to want to supersize most of the time. And if you just order a Big Mac, they will most certainly ask you "anything to drink?" and "fries".

Companies always want consumers to pay more. McDonald's always target the richer audience who supersize, or at least buy drinks and fries but not the poorer ones who only buy a Big Mac. ;)


Mcdonald's stopped offering supersizes by 2005.


It is just the change in terminology. They still sell "large" size products, like fries. They still target the "richer" consumers like OSRS, but so what?

06-Aug-2019 20:21:34

Angel2D4

Angel2D4

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Micky D's might not be a great analogy here.. I mean there are a fair few fast food places that ALSO offer "dollar menu" or "dollar deals".

I think the underlying point is that ALL companies are going to target those who want to spend money.. jagex doesn't stand alone in targeting those who have money to spend.. just because they didn't really start doing that on a larger scale before 2010, doesn't mean they shouldn't continue their decision now.

They are a company. Nothing about the audience they target makes them stand out.. and the "target" really hasn't changed since 2010.. the "target" is revenue.. not type of gamer. =)
"Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity" -Martin Luther King Jr.

06-Aug-2019 20:28:28

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

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I don't think Jagex really target rich players. They just advertise to the general consumers.

Of course, they will try to get everybody who comes on board to pay more. That's their responsibility to the investors.

No doubt they will value the ones who will also buy TH keys, bonds, etc more though. But what companies don't do that? :D

06-Aug-2019 20:34:27

cooke fletch

cooke fletch

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The bonds are most definitely aimed at people with more money than sense. Good pkers didn't need to sell bonds and bad ones needed to a lot. Stop being a entitled snowflake. If you want something in game, earn it rather than demand it be given to you.

07-Aug-2019 02:43:14 - Last edited on 07-Aug-2019 02:43:57 by cooke fletch

weston btw

weston btw

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cooke fletch said:
The bonds are most definitely aimed at people with more money than sense. Good pkers didn't need to sell bonds and bad ones needed to a lot.


This isn't about your fear and hatred towards PKers. Quit turning it into that.
I would much rather anyone PK in game than do so irl. If you wanna get it out, do it on an online platform please. I don't want anyone getting harmed physically. :(

07-Aug-2019 02:44:49

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