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Miu

Miu

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Dilbert2001 said:
Breakdown of Jagex's 2017 Revenue from official financial Fukong Financial Report:

Membership: £38.33 mil
TH: £22.42 mil
Runecoin: £2.48 mil
Bond: £20.19 mil
Advert: £0.33 mil
Others: £1.36 mil
=
Total: £85.13 mil

Member headcounts went up from 720k to 760k. Membership fees rose but the much better than expected big jump in revenue came mostly from MTX. Membership contributed only 45% to Jagex's total revenue last year.

So as predicted and mentioned many many times in these forums, Jagex's MTX is going to catch up to their peers. So don't even think about getting rid of MTX. It is just impractical since subscription is not going to make a game company much money, Jagex included. :D:D:D

Also, the more interesting fact is revenue from Runecoin is only 11% of that from TH. SGS doesn't seen to be doing too good. :D:D:D

http://file.finance.sina.com.cn/211.154.219.97:9494/MRGG/CNSESH_STOCK/2018/2018-6/2018-06-02/4491886.PDF


This is really interesting, thanks. The money from bonds is very close to that of TH. I'm also confident that if TH was removed, bonds would pick up the slack.

You also have to realize that the majority of active users are already on OSRS, and thus the only MTX they have available is bonds. We'll see bonds continue to make up a larger part of jagex's revenue.

The "11%" statistic you posted is completely misleading because there's no reason to compare the two in that way except for a sense of scale. It's not useful.

Better breakdown of percentages:


TH: £22.42 mil = 49.7%
Runecoin: £2.48 mil = 5.5%
Bond: £20.19 mil = 44.7%
MTX profit total: £45.09 = 100%
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04-Jun-2018 19:41:58

Blackwing
Nov Member 2012

Blackwing

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Miu said:
I'm also confident that if TH was removed, bonds would pick up the slack.

Not to mention that regular membership revenue would also increase, since more people would give the game a go/return to play if the game wasn't so disgustingly P2W.

This is also great to see that TH is less revenue than RC+bonds, because in the past (to my knowledge) we didn't have the MTX revenue separated to each category, and now that we do, given how much Jagex has spammed TH to our faces (emails, in-game pop-up adverts, news posts on the website, that annoying chest that you have to click off every time you log in etc), TH has still done relatively poorly, considering that Solomon's store was largely abandoned and bonds are significantly less advertised/obtrusive.

So there is still a good chance to get TH removed and make the game great again! > )
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04-Jun-2018 20:20:55

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

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One player's "confidence" doesn't mean much to a the top and bottom line of a game with 260+ mil players unfortunately. Jagex knows the best. They know what's the best things to do. They know what the world think and are doing the best things. :D:D:D

Keep going back to the OSRS vs RS3 issue doesn't mean anything to the top and bottom line of Jagex whatsoever as I mentioned numerous times both OSRS and RS3 members are under the same subscription. :D:D:D:D:D:D

Runecoins can't be used in game, TH, buy subscription, etc. They can only be used to buy SGS items. It is a SGS specific currency. Low runecoin sales figure shows clearly low SGS sales. The other way to buy some specific SGS items is through Loyalty Points, which is limited to only membership, not MTX.

Sorry all those invisible claims without any real world data, let alone Jagex official financial information, simply clearly can't deny the simple fact that TH which makes up of 26% of Jagex's 2017 total revenue, is in par with the 25% of all the global video games which is projected to be going to 29% within 4 years according to the Juniper Research. :D:D:D:D:D:D

04-Jun-2018 20:55:29 - Last edited on 04-Jun-2018 21:11:46 by Dilbert2001

Miu

Miu

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Dilbert2001 said:
One player's "confidence" doesn't mean much to a the top and bottom line of a game with 260+ mil players unfortunately. Jagex knows the best. They know what's the best things to do. They know what the world think and are doing the best things.
If you say so.


Dilbert2001 said:
Keep going back to the OSRS vs RS3 issue doesn't mean anything to the top and bottom line of Jagex whatsoever as I mentioned numerous times both OSRS and RS3 members are under the same subscription.
The point I was making with that statement is that bonds represent MTX that is available through OSRS. As OSRS's population increases, so too will the purchases of bonds for OSRS, and so too will the percentage of bond's contributing to the total MTX revenue. Sorry if that wasn't made clear enough for you.

Dilbert2001 said:
Runecoins can't be used in game, TH, buy subscription, etc. They can only be used to buy SGS items. It is a SGS specific currency. Low runecoin sales figure shows clearly low SGS sales.
False, runecoins can also be used in certain events in the "fallen nihil" style. If anything it also shows that those events have done very little to boost runecoin purchases.
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04-Jun-2018 21:28:42

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

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"The point I was making with that statement is that bonds represent MTX that is available through OSRS. As OSRS's population increases, so too will the purchases of bonds for OSRS, and so too will the percentage of bond's contributing to the total MTX revenue. Sorry if that wasn't made clear enough for you."


We players, again, don't know how many of these Jagex paid members are from RS3 or OSRS. Only Jagex knows. But whether these OSRS or RS3 players buy bonds, they are all good and their purchases count toward the same Bond revenue put down on their financial report. The bottom line remains it doesn't matter to Jagex if OSRS or RS3 players buy Bonds because it is the same money they are treated equally in their financial reports.

And the fact is the revenue from RS3 and OSRS players combined on Bond was still less than the revenue from TH that only RS3 playes opened their wallets for. So even if you insist, all the money from Bond Jagex reported in 2017 all came from OSRS, it was still less than the revenue from the RS3 only TH. :D:D:D

"False, runecoins can also be used in certain events in the "fallen nihil" style. If anything it also shows that those events have done very little to boost runecoin purchases."


That revenue is part of "the others", which is not more than only 1.3 mil pounds. It is not even half of the already low 2.4 mil pounds from Runecoin. Besides, goods from these couple of small MTX sales events were the similar or even the same cosmetic items from SGS, not the xp boosts lamps/stars/protean and common resources from TH. Even if you combine the revenue of "the others" and runecoin, they are still only 17% of TH. :D:D:D

04-Jun-2018 22:16:30

Miu

Miu

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Dilbert2001 said:
We players, again, don't know how many of these Jagex paid members are from RS3 or OSRS. Only Jagex knows. But whether these OSRS or RS3 players buy bonds, they are all good and their purchases count toward the same Bond revenue put down on their financial report. The bottom line remains it doesn't matter to Jagex if OSRS or RS3 players buy Bonds because it is the same money they are treated equally in their financial reports.
True, but to say it doesn't matter is silly. If Jagex doesn't see bonds doing well on RS3, they may add features such as using bonds to unlock runemetrics, bank presets, etc etc. If they want to encourage bond usage on oldschool, they can add things like the ability to use bonds to bypass namechange's delay timer, which they did. What bonds are doing and where is certainly important, and I don't think a player can simply say it "doesn't matter." As you're so quick to claim, only jagex knows if it matters or not ;)

Dilbert2001 said:
And the fact is the revenue from RS3 and OSRS players combined on Bond was still less than the revenue from TH that only RS3 playes opened their wallets for. So even if you insist, all the money from Bond Jagex reported in 2017 all came from OSRS, it was still less than the revenue from the RS3 only TH.

That revenue is part of "the others", which is not more than only 1.3 mil pounds. It is not even half of the already low 2.4 mil pounds from Runecoin. Besides, goods from these couple of small MTX sales events were the similar or even the same cosmetic items from SGS, not the xp boosts lamps/stars/protean and common resources from TH. Even if you combine the revenue of "the others" and runecoin, they are still only 17% of TH.
Once again, false. The data says "Runecoin" of which the fallen nihil sales are part of. If the data said "Solomon's" you would be correct. So either you're wrong now, or your old data was wrong.
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04-Jun-2018 23:00:18

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

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***
IF
*** Jagex doesn't see bonds doing well on RS3/OSRS, they may...

Yes, right...
*** IF ***
... But saying "IF Jagex this" and "IF Jagex that" without being Jagex themselves and without any data showing such "IFs" still don't mean a thing. And even if the "IF" clause happens, what is the "THENs"? It can be anything. Thanks for your comment or "confidence if...." even without actual factual information anyway. :D:D:D

If Runecoin included "fallen nihil" sales and such, then it only means even less players are paying real money to buy SGS items. It only means TH is even more important than SGS. :D:D:D:D:D:D

04-Jun-2018 23:22:49

Miu

Miu

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Dilbert2001 said:
***
IF
*** Jagex doesn't see bonds doing well on RS3/OSRS, they may...

Yes, right...
*** IF ***
... But saying "IF Jagex this" and "IF Jagex that" without being Jagex themselves and without any data showing such "IFs" still don't mean a thing. And even if the "IF" clause happens, what is the "THENs"? It can be anything. Thanks for your comment or "confidence if...." even without actual factual information anyway.
I'm not sure what prompted this confusing post, but all those examples I mentioned are factual things that have actually already happened. Somehow I think you realize that, though, since you snipped out all the facts and fixated yourself on the word "
if
."

Dilbert2001 said:
If Runecoin included "fallen nihil" sales and such, then it only means even less players are paying real money to buy SGS items. It only means TH is even more important than SGS.
It absolutely does include fallen nihil. Actually.... It even includes people that have bought runecoins, but haven't spent them on anything. Again, the category is "Runecoins," Not SGS. If the category was SGS specific, it would be leaving out all those unspent coins.
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05-Jun-2018 00:49:43 - Last edited on 05-Jun-2018 00:56:02 by Miu

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

Posts: 7,676Rune Posts by user Forum Profile RuneMetrics Profile
"I'm not sure what prompted this confusing post, but all those examples I mentioned are factual things that have actually already happened. Somehow I think you realize that, though, since you snipped out all the facts and fixated yourself on the word "if." "


Jagex added more usages for bonds not because they thought "if" bonds were not doing well. On the contrary, it has been doing very well but Jagex wanted it to bring in even more money. Same thing with TH. They kept adding new features to TH obviously not because they thought "if TH was not doing well", it was just because they wanted it to make more money.

FACT: TH + Bonds are bringing in more revenue than membership. MTX is more profitable than subscription for Jagex in 2017.
FACT: MTX is doing well, and getting better and better. That's not an "IF", it is a 2017 Jagex Financial Reoprt FACT. :D:D:D

"It absolutely does include fallen nihil. Actually.... It even includes people that have bought runecoins, but haven't spent them on anything. Again, the category is "Runecoins," Not SGS. If the category was SGS specific, it would be leaving out all those unspent coins."


Doesn't it remain the same FACT: SGS is not brining in much money, in fact, far less than TH in 2017? It is crystal clear. So much for "remove TH and put everything in SGS? Good thing Jagex did not listen to this "important if". :D:D:D:D:D:D:D:D:D

05-Jun-2018 01:13:51 - Last edited on 05-Jun-2018 01:50:29 by Dilbert2001

Miu

Miu

Posts: 15,454Opal Posts by user Forum Profile RuneMetrics Profile
Dilbert2001 said:
Jagex added more usages for bonds not because they thought "if" bonds were not doing well. On the contrary, it has been doing very well but Jagex wanted it to bring in even more money. Same thing with TH. They kept adding new features to TH obviously not because they thought "if TH was not doing well", it was just because they wanted it to make more money.
Hasn't addressed anything I said, once again focusing on semantics and "if" instead of factual information. Of course Jagex cares about the performance of each segment individually and will modify it to capitalize on that performance.
Dilbert2001 said:
FACT: TH + Bonds are bringing in more revenue than membership. MTX is more profitable than subscription for Jagex in 2017.
Two things wrong with this. One, combining these two things is completely meaningless data except for in a sense of scale. And one could easily go around and apply the inverse, membership + bonds is greater than TH. No point to that though, like adding apples and oranges.
Secondly this thread is about TH, not MTX as a whole, please try to remember that.
Dilbert2001 said:
FACT: MTX is doing well, and getting better and better. That's not an "IF", it is a 2017 Jagex Financial Reoprt FACT.
See above.
Dilbert2001 said:
Doesn't it remain the same FACT: SGS is not brining in much money, in fact, far less than TH in 2017? It is crystal clear. So much for "remove TH and put everything in SGS? Good thing Jagex did not listen to this "important if".
The point is to remove TH and apply its content elsewhere, like SGS. SGS would of course become more profitable if it had more cosmetics, but no one ever argued that SGS makes more money, you may wish to read before replying. If you think the cosmetics shouldn't be added to SGS, that's fine by me :)
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22-Jun-2018 16:49:43 - Last edited on 22-Jun-2018 16:51:50 by Miu

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