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Partnerships - Not About Money

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Dilbert2001

Dilbert2001

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Arsonistick said:

Don't bring anything into the game that only someone who paid money to someone else can receive. Don't let money continuously buy status independent of game effort. Don't bring in a skin for something that can only be acquired through things other than RuneScape.

If you want to have a partnership, great. Just don't change the live game because a company wants to put their money in your face as a lure.


Money is not necessarily a must to be involved in a partnership to benefit both sides.

Remember Book of Face? Nobody needs to pay Facebook a pence but they still brought BookFace (or Book of Face) into the game.

So, yes, partnership is not always about money. It can be established in some form of you-scratch-my-back-and-I-scratch-yours manner. :)

05-Jul-2019 19:56:49 - Last edited on 05-Jul-2019 20:06:09 by Dilbert2001

Dilbert2001

Dilbert2001

Posts: 10,036Opal Posts by user Forum Profile RuneMetrics Profile
Arsonistick said:
Dilbert2001 said:


Money is not necessarily a must to be involved in a partnership to benefit both sides.

Remember Book of Face? Nobody needs to pay Facebook a pence but they still brought BookFace (or Book of Face) into the game.

So, yes, partnership is not always about money. It can be established in some form of you-scratch-my-back-and-I-scratch-yours manner. :)


That's still crossing the line, because it's an advertisement via promotion in the live game. Facebook isn't part of the RuneScape lore, it has no right to be in Gielinor. Starbucks has no place in Game of Thrones, Coca Cola doesn't belong in hockey, Twitch and its exclusive skin color has no place in RuneScape. Making advertisements natural and native in a game compromises its integrity.

There were/are advertisements above the game in f2p, not across the game screen or in the middle of gameplay. Advertisements and content should remain separate.


"It should be noted that ‘partnerships’ is not a ‘catch-all’ term – there are many types of commercial partnership opportunities, and as well the ones suggested in the poll, we’ve partnered in the past with the likes of Apple and Google, who have been pivotal in helping us bring Old School Mobile to you all in October last year. So, rather than Walmart or Pepsi, we would look to partner with companies who make sense to both us, yourselves and the game itself."


They are going to "cross the line" regardless. As I mentioned, Jagex would bring other monetisation initiatives to OSRS anyway. Not doing cosmetics actually might mean even more unpleasant things to some players being added there. You never know. O_o

05-Jul-2019 21:28:20

Dilbert2001

Dilbert2001

Posts: 10,036Opal Posts by user Forum Profile RuneMetrics Profile
Hey! Do you all realize only 60k-ish players voted but there are 8 million active ones of them?

Less than 1% of the active players have voted and the tide can change very quick.

Anyway, there are different kinds of partnership. For instance, Jagex Publishing Partners is definitely going. I am not surprised if commercial partnership with OSRS doesn't go well, the promotional efforts will be shifted to games Jagex publish. That may means no promotion to OSRS but more promotion to Jagex's other games. That may also mean Jagex may focus more on their other games. It may not be good to OSRS or even the whole Runescape franchise.

06-Jul-2019 23:56:18

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