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A change of target audience?

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Dilbert2001

Dilbert2001

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Frog Home said:
This game was only bait for the 2006scapers for the first two year of it's life. After that, Jagex switched which target audience they wanted for Old School Runescape. There is no denying that Old School Runescape got more popular after Jagex added the Grand Exchange to the game but there is also no denying that they changed their target audience for OSRS when the GE came to the game.


I don't think so. You probably don't realize the "targeted audience" before GE has modernized and can't live without GE. So it is still the same target audience - the modernized ones who use the GE. :)

04-Aug-2019 18:50:23

Dilbert2001

Dilbert2001

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cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?

06-Aug-2019 18:15:40

Dilbert2001

Dilbert2001

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Angel2D4 said:
Dilbert2001 said:
cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?


That is exactly why a full on cash shop will make its' way into this old game. Companies want to make money.. their "target audience" is those who are willing to give them money. Jagex is no different than any other company.

Without money they can't continue to offer the game. Idk why anybody is still opposed to additional mtx (I say "additional" because bonds are already mtx in old school).

Any company is going to "target" those who are willing to spend money. Jagex held out longer than most before they changed their "target". They should at least be offered credit for that much.


Even if you go to McDonald's, they ask if you want to supersize most of the time. And if you just order a Big Mac, they will most certainly ask you "anything to drink?" and "fries".

Companies always want consumers to pay more. McDonald's always target the richer audience who supersize, or at least buy drinks and fries but not the poorer ones who only buy a Big Mac. ;)

06-Aug-2019 20:03:26 - Last edited on 06-Aug-2019 20:04:10 by Dilbert2001

Dilbert2001

Dilbert2001

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Miu said:
Dilbert2001 said:
Angel2D4 said:
Dilbert2001 said:
cooke fletch said:
Yea, at that time they started targeting players that were richer in real life and pked a lot (badly)


Not sure about the "pked a lot" part, but what companies don't target richer consumers, especially when Jagex's subscription efforts has long reached the point of diminishing returns.

Their revenue per member has been kept falling despite of price hikes many times. About half of their ARPPU comes from in-game purchase from their "richer" members now. Who will be that stupid not to "target" the ones who are willing to pay more than just a flat monthly fee?


That is exactly why a full on cash shop will make its' way into this old game. Companies want to make money.. their "target audience" is those who are willing to give them money. Jagex is no different than any other company.

Without money they can't continue to offer the game. Idk why anybody is still opposed to additional mtx (I say "additional" because bonds are already mtx in old school).

Any company is going to "target" those who are willing to spend money. Jagex held out longer than most before they changed their "target". They should at least be offered credit for that much.


Even if you go to McDonald's, they ask to want to supersize most of the time. And if you just order a Big Mac, they will most certainly ask you "anything to drink?" and "fries".

Companies always want consumers to pay more. McDonald's always target the richer audience who supersize, or at least buy drinks and fries but not the poorer ones who only buy a Big Mac. ;)


Mcdonald's stopped offering supersizes by 2005.


It is just the change in terminology. They still sell "large" size products, like fries. They still target the "richer" consumers like OSRS, but so what?

06-Aug-2019 20:21:34

Dilbert2001

Dilbert2001

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I don't think Jagex really target rich players. They just advertise to the general consumers.

Of course, they will try to get everybody who comes on board to pay more. That's their responsibility to the investors.

No doubt they will value the ones who will also buy TH keys, bonds, etc more though. But what companies don't do that? :D

06-Aug-2019 20:34:27

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