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China and India: 3 Billion

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King Noob X
Jan Member 2017

King Noob X

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What's are the main reasons RS could never be big in China? Do you think we'll ever see a push to market there?

Just last week, there was a martial arts event in China and now, UFC 242 is trending to become one of the biggest televised events in combat sport history. The same thing could be said about India. What's the reason RS is not marketed there?

04-Sep-2019 17:15:58 - Last edited on 04-Sep-2019 17:16:56 by King Noob X

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

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No reasons RS could never be big in China. It is just China has a strict and slow process in approving foreign games that other countries don't, but it has been improving the last couple of months.

In fact, Jagex's grandparent has submitted their other non-Jagex games to the process queue. It may not be long when they submit the Runescape Franchise Games to China too.

Regarding India, it is probably there are better candidates for Jagex. Jagex doesn't even have presence in countries like Korea, Japan, Taiwan, Vietnam, among other more established big fat Asian markets. They have a lot of catching up to do in the other Asian countries than India. :D

04-Sep-2019 18:22:16

Louiellen

Louiellen

Forum Moderator Posts: 51,052Emerald Posts by user Forum Profile RuneMetrics Profile
Mainland China is very critical of foreign influence affecting her citizens. Hence, almost all western services have counterpart services run by Chinese companies inside the country. The only way for a civilian to access the world wide web outside of China is through a VPN, which Xi's regime is slowly regulating now.

04-Sep-2019 19:50:37

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

Posts: 10,390Opal Posts by user Forum Profile RuneMetrics Profile
Krystelle said:
Political Censoreship.


Censorship is part of it but there is another big part - government favoritism and networking.

For example, Companies like Tencent, Alibaba and Huawei among other Biggy Bigs always get fast track to their review processes. FYI, all of them are controlled by Boyu Capital, which in turn is controlled by Alvin Jiang, the grandson of former Chinese President Jiang Zeman... Perhaps you get the picture why these companies came from nowhere to become the conquerors of the world. :D

Perhaps Fukong is not as big and influential as Boyu but the networking process seems to be improving lately. At least the Chinese governments have accepted the applications of games like Guilty Crown that Fukong is partnering with Japan's big Mobile Platform DeNA.

04-Sep-2019 20:05:14 - Last edited on 04-Sep-2019 20:06:02 by Dilbert2001

Archaeox
Dec Gold Premier Club Member 2011

Archaeox

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To be fair, Jagex WERE planning an Asian launch through their Chinese owner Fukong Interactive. See this article from September 2018, for example:

https://www.telegraph.co.uk/technology/2018/09/17/runescape-maker-targets-china-launches-2019-record-profits/


Presumably this has hit the skids due to Fukong's reorganisation.

~~~~ Just another victim of the ambient morality ~~~~
~~ Founder of the Caped Carousers quest cape clan ~~

04-Sep-2019 20:21:09

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

Posts: 10,390Opal Posts by user Forum Profile RuneMetrics Profile
Archaeox said:
To be fair, Jagex WERE planning an Asian launch through their Chinese owner Fukong Interactive. See this article from September 2018, for example:

https://www.telegraph.co.uk/technology/2018/09/17/runescape-maker-targets-china-launches-2019-record-profits/


Presumably this has hit the skids due to Fukong's reorganisation.


The reorganisation is close to completion. Plutos has already put the Jagex news in their Website:

http://www.plutosholdings.com/

Law firms have certified the deal too:

http://file.finance.sina.com.cn/211.154.219.97:9494/MRGG/CNSESH_STOCK/2019/2019-6/2019-06-28/5461980.PDF

Page 28 shows the new organisation of Platinum Fortune, Jagex's new owner. The deal calls for Platinum Fortune to borrow US$400-600 mil from Mr. OR, Dan Lei. One year later but no later than May 5, 2022, Mr. HUANG, Dixi will buy back 49% of Platinum Fortune.

Fukong will still control Hongtou and Jagex. The Chinese will continue to own Jagex. Plans still go on. :)

05-Sep-2019 15:33:08

Nosediggerno

Nosediggerno

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This may just be conjecture, but some of the NPCs may have to be remodelled in order to be marketed in China. I know that for games such as Dota 2, the Chinese version has a 'low violence' setting - any characters with skulls, blood splatter etc. all have to be replaced. I don't think most gaming companies want to deal with this kind of hassle.

06-Sep-2019 01:32:40

Dilbert2001
Jun Gold Premier Club Member 2006

Dilbert2001

Posts: 10,390Opal Posts by user Forum Profile RuneMetrics Profile
Nosediggerno said:
This may just be conjecture, but some of the NPCs may have to be remodelled in order to be marketed in China. I know that for games such as Dota 2, the Chinese version has a 'low violence' setting - any characters with skulls, blood splatter etc. all have to be replaced. I don't think most gaming companies want to deal with this kind of hassle.


If Eve Online can run in China, Runescape will have no problem.

Even Smite doesn't have any problem although it is strictly fighting. Violence is not the issue. Violence with war themed background and/or blood are the problems.

06-Sep-2019 02:13:24

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